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Meta AI Advertisement Features Apocalyptic David Bowie Track

Meta has released a new feel good artificial intelligence advertisement soundtracked by a David Bowie song about the end of the world.

Marissa Cross·
Meta AI Advertisement Features Apocalyptic David Bowie Track
Image generated for illustrative purposes only

Meta has launched a new promotional advertisement for its artificial intelligence products intended to generate positive public sentiment. The company selected the David Bowie track Five Years to soundtrack this campaign. This musical choice presents a stark thematic contrast to the optimistic messaging typically associated with feel good technology advertisements.

The selected David Bowie song explicitly details the impending apocalypse and the end of the world. The lyrics prominently feature the phrase Earth was really dying repeated for emphasis. Deploying a track about planetary destruction to promote artificial intelligence highlights a significant disconnect in corporate marketing strategy. The decision pairs a technology already facing public apprehension with an anthem about inevitable doom.

Technology companies frequently struggle to align their promotional messaging with broader public sentiment regarding artificial intelligence. Meta attempting to construct a comforting narrative while simultaneously broadcasting lyrics about planetary death exemplifies this ongoing industry challenge. The juxtaposition of a feel good visual campaign with apocalyptic audio suggests a lack of thematic oversight.

Corporate messaging around artificial intelligence requires careful calibration to avoid exacerbating existing anxieties. The inclusion of Five Years in a promotional clip achieves the exact opposite effect. Meta has inadvertently linked its artificial intelligence ambitions to a cultural artefact entirely focused on the end of human existence.

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筆者について
Marissa Cross

Marissa Cross covers the policy, business, and competitive forces shaping the AI industry for the LiberaGPT team. A former technology reporter with a background in legal and regulatory affairs, she focuses on what the headlines miss.

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